Balanced nutrition
We are exploring protein, fiber and ingredient quality together.
Product
A nutritional snack designed as bites, not a bar.
True Bite explores a flexible format designed to combine nutrition, convenience and taste without focusing on a single nutrient.
Designed around four principles.
Flexible portions
Individual bites give people more control over how much they eat.
Plant-based
The product is designed using ingredients from plant-based sources.
Everyday convenience
Portable, easy to store and designed for real daily routines.
Inside the experiment
The formula is still evolving.
We are testing different plant-based ingredients based on nutrition, texture, flavor, stability, affordability and quality. Dates, pea protein and oats appear frequently in current experiments, but the final recipe has not been selected.
What we are optimizing
Uncertainty is not an afterthought. Each decision has a question attached to it.
Taste
Enjoyable enough to choose repeatedly.
Texture
Soft enough to enjoy, structured enough to store.
Nutrition
Considering more than protein alone.
Ingredients
Prioritizing quality and simplicity.
Convenience
Easy to carry, store and consume.
Shelf stability
Still under technical investigation.
Development status
What is still being validated
These elements will only be presented as final once they have been properly tested.
Final recipeNutritional valuesShelf lifePackagingFinal flavor rangeCommercial production